BIKE GROUP

BIKE GROUP organizes 20 owner-managed bicycle retail companies with 61 specialist stores throughout Germany. As a buying group, it represents the interests of its member companies and offers its own model range under the Atlanta and Cone private labels.

BIKE GROUP concludes framework agreements with manufacturers and wholesalers. Purchase guarantees provide suppliers with investment security and secure price advantages for member companies and end customers. The product range includes bicycles in the MTB/Cross, City & Trekking, and children’s bike segments, as well as e-bikes in all segments. The specialist stores benefit from their proximity to customers: Their employees provide cyclists with comprehensive advice and often maintain long-standing customer relationships. Experience gained from customer feedback flows directly into development. With sales of around 250 million euros and more than 800 employees, BIKE GROUP is a strong retail partner for manufacturers and wholesalers.